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How to Build a Private Blog Network Using Deleted Domains

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Published: 2023/07/27 By: Dejan Murko

Introduction to Private Blog Networks (PBNs)

Understanding PBNs

Private Blog Networks (PBNs) are a collection of blogs or websites owned by an individual or a company. These networks are primarily used for building links to a specific website (the “money site”) to improve its search engine ranking. The power of PBNs lies in the control they offer over the creation of backlinks, which are a significant factor in search engine optimization (SEO).

The Purpose and Benefits of PBNs

The primary purpose of a PBN is to generate high-quality backlinks to your main website. These backlinks can significantly improve the search engine ranking of your website, making it more visible to potential customers. For small businesses, PBNs can provide a competitive edge in industries where organic links are hard to come by.

The Controversy Surrounding PBNs

While PBNs are a powerful tool, they have been a subject of controversy due to their violation of Google’s Webmaster Guidelines. However, it’s important to note that many successful businesses continue to use PBNs as part of their SEO strategy.

The Risks of Private Blog Networks

Potential Pitfalls of PBNs

While PBNs can be beneficial, they’re not without risks. The most significant risk is the potential for your network to be discovered and penalized by search engines, which could result in your sites being deindexed.

How Search Engines Identify PBNs

Search engines use various methods to identify PBNs, including looking for duplicate content, shared IP addresses, unique analytics codes, and matching domain ownership information. However, with careful planning and execution, these footprints can be minimized.

How to Avoid Getting Penalized

The key to avoiding penalties is to make your PBN sites look and feel like genuine websites. This includes creating high-quality, unique content, using different hosting providers to ensure IP diversity, and avoiding selling links on your PBN sites.

The Ethics of Using Private Blog Networks

Are PBNs Unethical?

While PBNs do violate Google’s guidelines, they are not inherently unethical. They are a tool, and like any tool, they can be used ethically or unethically. For small businesses struggling to compete with larger companies, PBNs can provide a much-needed boost.

The Role of Google in the PBN Debate

Google’s stance on PBNs is clear: they are against their guidelines. However, it’s important to remember that Google’s primary goal is to sell ads and rank large websites. For small businesses, using PBNs can be a way to level the playing field.

Building a Private Blog Network

The Basics of Building a PBN

Building a PBN involves several steps, including buying expired domains, setting up hosting, and creating content. While the process can be time-consuming, the potential SEO benefits make it a worthwhile investment.

The Importance of Patience in Building a PBN

Building a PBN is not an overnight process. It requires patience and a long-term commitment. Think of it as a marathon, not a sprint.

Finding and Buying Expired Domains

Where to Find Expired Domains

There are several places to find expired domains, including domain auction sites and domain marketplaces. Look for domains with a good backlink profile and relevant to your niche.

What to Look for in an Expired Domain

When buying an expired domain, look for a domain with a high Domain Rating (DR) and a significant number of referring domains. The domain should also be relevant to your niche, as topically relevant links are more valuable than generic ones.

The Costs of Buying Expired Domains

The cost of buying expired domains can vary widely, depending on the domain’s quality and backlink profile. Expect to spend anywhere from $50 to $250+ per domain.

Hosting Your Private Blog Network

The Importance of Diverse Hosting

To avoid leaving footprints, it’s crucial to host your PBN sites on different hosting providers. This ensures that your sites have different IP addresses, making it harder for search engines to link them together.

Choosing the Right PBN Hosting Provider

When choosing a PBN hosting provider, look for one that offers IP diversity, direct nameservers, competitive pricing, and comprehensive management tools. Avoid hosting providers that offer “SEO hosting,” as this can leave footprints.

Restoring and Setting Up Your PBN Sites

Restoring the Previous Site Structure and Content

Once you’ve purchased your expired domains and set up hosting, the next step is to restore the previous site structure and content. This involves recreating the old URLs and restoring the content that had backlinks pointing to it.

Avoiding PBN Footprints

To avoid leaving footprints, make sure each of your PBN sites is unique. This includes using different WordPress themes and plugins, varying your site structures, and using different content strategies.

Testing Your PBN

Before you start building links to your money site, it’s important to test your PBN to ensure it’s not toxic. This involves linking to a low-competition page and monitoring the page’s ranking over several weeks.

Link Building with Your PBN

When to Start Link Building

Once you’ve tested your PBN and confirmed it’s not toxic, you can start building links to your money site. Remember to vary your anchor text and link to relevant pages on your site.

The Benefits of PBN Link Building

Link building with a PBN offers several benefits, including control over your backlink profile, the ability to rank for competitive keywords, and faster results than traditional link building methods.

Maintaining and Evaluating Your PBN

The Importance of Regular Maintenance

Maintaining your PBN is crucial to its long-term success. This includes regularly updating your sites, adding new content, and monitoring your sites for potential issues.

How to Evaluate the Success of Your PBN

Evaluating the success of your PBN involves monitoring your money site’s search engine rankings and traffic. If your site’s rankings and traffic increase after building links from your PBN, it’s a good sign that your PBN is effective.


While building a PBN requires a significant investment of time and resources, it can provide substantial benefits for small businesses. By carefully selecting expired domains, setting up diverse hosting, and creating high-quality, unique content, you can build a PBN that boosts your site’s search engine rankings and helps level the playing field in competitive industries.

Dejan Murko

Dejan is the Project Lead and Co-Founder at Niteo, the company behind SEO Domain Finder.

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